The Pawfinity alternative for solo groomers & small facilities

Every feature in one plan, not gated by tier

Pawfinity organises its capability across plans, and the routing, QuickBooks integration and included SMS credits live on the top $110/mo Royal tier, so the feature you need can sit a level up from the one you're on. Pupline includes the lot in a single plan: online booking, client and pet records, breed-based service templates, photo and video report cards, vaccination tracking with expiry alerts, and for a facility an occupancy board with named runs, check-in and check-out, and per-night billing.

For a solo groomer or an owner-run daycare that means you never discover a core feature is on a more expensive tier, and the bill doesn't climb as you turn features on.

The 2026 pricing, and the cost of a text

Pawfinity's pricing is flat per business (unlimited staff logins, which is a genuine plus) rather than per seat: as of July 2026, Groom & Train and Stay & Play are $60/mo each, and the all-features Royal plan is $110/mo, with roughly a 10% discount on annual billing and a 7-day free trial. The catch for a heavy reminder-sender is texting: SMS is metered at about $0.05 per message, and the only included allowance (around 250 messages a month) sits on the top Royal plan.

Pupline is $12.99/mo for a solo groomer on Pupline Pro, or $49.98/mo for a small facility on Pupline Facilities (three staff included, then $6/seat), with client messaging included rather than billed per text, and a 30-day free trial with no card. For one chair or one small floor, that's a markedly lower monthly floor.

Phone-native, and no client portal to push

Pawfinity is browser-first, it deliberately runs through the web browser on every device rather than shipping a native app, and gives your customers a client portal to sign into. Pupline is a phone-native app you install to your home screen and run one-handed at the table or the door, and your clients never make an account, they get a private no-login link to book, fill a form or open a report card.

That no-login experience gets far better participation from owners than a portal, and it's the same whether you're grooming a dog or checking one into daycare.

Payments and the back office

Where Pawfinity goes deeper is the back office: integrated card processing with saved client cards (around 2.79% + $0.05 card-present and 2.99% + $0.30 online as of July 2026), inventory and retail, built-in payroll with a time clock, QuickBooks integration and mapping and routing for mobile groomers. If you run a multi-service shop with staff, that depth is the point.

Pupline keeps the money side lighter on purpose: it processes nothing in-app, records how you were paid and keeps 0%, so you bring your own reader and rate. It's built for the solo pro or small team who want booking, records, report cards and capacity in one phone-native app, not a full salon back office.

What each one really costs.